Ad Spy

Lab notebook · Jev over public ad libraries · TypeSafe System One

Classification Lab: pick a niche pack from 285+ Meta Ads Library–shaped cards, then read typed statuses — primary hook, angle, risk posture, ordinal pack score, and a keeper noul — plus a short receipt that the run stayed typed. Not freestyle creative generation. Not a swipe-file SaaS.

ad-spyads-libraryjevhitlfactories

Hypothesis

We test Ad Spy as a classification harness: TypeSafe Jev (System One primitives — choice, score, noul) assigns typed labels over public-shaped ad cards without generating free text — the same contract Merge Graph uses for PR classify.

Product success is honest typed statuses + a readable receipt. Guardrail success underneath is stayed typed — no off-catalog labels, confidence visible, HITL when the human should stop. Success is not creative win-rate, not scraping live libraries, and not claiming live ads_archive tonight.

Null we reject: free-text “strategist remix” as the product; swipe-file SaaS framing; inventing live API access that the public libraries do not offer.

Method

  1. Default niche is Wellness · B2C mobile (meditation, sleep, habits, fitness, mental health apps). Gallery also keeps AI tools · B2B SaaS · DTC. Brands in fixtures are fictional (Still Harbor, Habit Grove, Forge AI, …).
  2. Search, select up to sixty cards (batched). Classify selection with Jev. Live Meta cards post their payloads so classify works without fixture-only ids. Status panel (hero): Hook · Angle · Risk · Score · Keeper noul. Evidence chips are supporting counts — not generated prose.
  3. Primitives mirror System One: choice (label + probs + confidence), score (ordinal), noul (P(true)). Engine never invents marketing copy. Server route keeps TYPESAFE_API_KEY off the client.
  4. HITL: Approve · Reject · Hold on the typed panel. Local state only. No ads network write.
  5. Honesty: Meta-only. Live ads_archive when META_ACCESS_TOKEN is set; fixtures until then. Google removed. Simulated Laya was the retired MVP stand-in before Jev.

Why this Lab

Official ad libraries expose public creative shapes — they are not built as an operator classification desk. Ad Spy puts Meta Ads Library cards on paper (live when tokenized; fixtures until then), then asks TypeSafe Jev for typed statuses.

Jev (System One)

Merge Graph : PR classify :: Ad Spy : ad classify. Both use TypeSafe Jev — choice (label + probs + confidence), ordinal score, and noul P(true). Never generates marketing copy. Simulated Laya was the retired MVP stand-in.

Meta library

Meta Ads Library only — Google Transparency removed. Live ads_archive when META_ACCESS_TOKEN is set on the server; fictional wellness fixtures until then. Gradient placeholders, no scrapers, token never reaches the client.

HITL

Approve · Reject · Hold are dispositions on the typed panel. Stopping is part of the method. Local state only — nothing posts to an ads API.

Niche pack

Meditation, sleep, habits, fitness, and mental-health consumer apps — mobile-first Meta creative shapes.

Library

Meta Ads LibraryFixtures
0/60 selected · 0 match · page 1/1Jev · typesafe / System One

Loading Meta ads…

Showing 0 of 0 (page size 36)

0 selected · ~0 Jev calls · fixtures · no ads network write

Status panel

Select ads, then classify with Jev. Output is typed only — choice / score / noul — never free-text generation. HITL Approve · Reject · Hold stays local.

Observation

Same niche pack, different selections — different typed status stories. Live fixture runs print hook / angle / risk / score / noul plus receipt fields (engine: jev, latency, usage, stayed_typed).

Scores are Lab claims about cards under Jev System One — schema ≠ Meta auction ground truth.

Why this shape

Statuses are the product; the gallery is the evidence. Meta Ads Library honesty (live vs fixtures chip), visible confidence, and HITL dispositions let you inspect how the Lab labeled the pack — the same spine as Merge Graph + Jev.

Lab footnotes

Schema ≠ truth.

High confidence is still a typed choice inside the fixture map. Labels are Lab claims about demo cards, not Meta auction ground truth.

What this is / isn’t.

Is: playable Meta Ads Library classification Lab; wellness B2C mobile default; live token path + fixtures; Jev typed statuses; HITL Approve/Reject/Hold; public-shaped demo data at catalog scale. Isn’t: free-text creative generator; swipe-file SaaS; live scraper; missing Meta token (fixtures until set); trademarked brand asset reuse.

Related

Model: Jev (typesafe / System One)